New Authors Take Note

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Nobody is more interested in the promotion of a book than the book’s author. I sort of knew this going in, but I was unaware of the extent to which this is true. The fight is constant, and can go on for years if you let it.  The dream will die without anyone attending the wake if you remain idle.  If you don’t keep the book alive, even if it’s merely on life support, then you might as well pull the plug.  Publishers do not care.  They have thousands of other books out there that are deserving of attention, so it’s not a problem if one slips away to the obits page.  Authors have to constantly be out there kicking and screaming from the mountaintops that their book is worthy of reader’s attention. 

Keep it relevant.  Keep plugging away with emails, phone calls, personal visits to venues to sell it, buy it, hold a book signing.  I have found that television appearances do not seem to happen for new authors.  Newspaper articles do happen for local or state news/features.  I did have an on air radio interview with WTIC 1080 AM, so I continue pounding on those doors for another.  The newspapers that did stories about me and my book,
“Strapped Into An American Dream” include The Glastonbury Citizen, Bristol Press, Wethersfield Life, Wethersfield Post, Rocky Hill Life, Enfield Press and upcoming articles to appear in Glastonbury Life and The Hartford Courant.  In addition to the newspaper articles, numerous websites that I contacted have taken my press release and put in right on their website, which is more free advertising. An Artist I met at a book signing put my press release on her website along with a blog entry about our meeting. I received a phone call from the Enfield Friends of the Library who saw the Enfield Press article, and I booked a speaking engagement at the Library in May of 2010.

All this muscle has not reflected in book sales, so I keep plugging along.  My publisher offered a PR person and I had to jump at the offer, even though it set me back 600 clams.  She will get reviews with her connections and get my book in the big chain stores like Barnes & Noble and Borders.  I need that.  I need all of this.  Maybe all these little pieces and little actions will be a snowball gathering girth as it rolls down the hill.  I made a promise to myself that I would not stop until my story gets published.  Now that it’s published, I made another promise to myself that “Strapped Into An American Dream” will not go unnoticed. 

While on a phone interview with Julie from the Journal Inquirer, she asked me a question about my persistence.  She asked me if my persistence, which finally got her newspaper to agree to do my story, could be credited with making the trip around the country happen and making the book happen.  I didn’t really have to think about that one much.  If I hear a “no” and then hear the creak of the door slamming shut in my face, I stick my foot in the door and slowly work it open again.  That’s life, I guess, but I think it’s the only way to get noticed in the sea of people in this world.

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