Authors must promote their own books too

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I ran my zip code through a system which locates small bookstores,  and found a couple within 10 miles from my house. The first one in Hartford, CT was a cafe with bookshelves in a very seedy area. The next one was The Book Rack in Vernon next to a very busy deli at a strip mall. I walked in and asked the woman sitting behind an office desk at the entrance if she was the owner. She said that she was and we exchanged greetings. I showed her my book, “Strapped Into An American Dream” and told her that I was with a small publisher and had to do much of the leg work. I asked her if she would be interested in either purchasing the book at a discounted rate or perhaps working out some consignment deal. I received my answer immediately. She only deals with Used Books.  Some of The Book Rack’s do carry some new, but this owner wants nothing to do with new books, and her customers come in to buy Used books. After a 10 or 15 minute discussion on this topic, she offered a booksigning at her store.  SOLD.  This was a successful day.  I told myself when I began the day of searching that I wanted one positive thing to happen. This was it. The booksigning will be at The Book Rack in Vernon, CT on Saturday, July 25th from 10 AM to 2 PM.  This will be my second book signing, and there should be a lot more traffic than the first.  This is what Authors have to do in order to promote their books.  It’s no longer a world where Authors only write books.

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